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- Creator: Hawkins, Guy E. , Islam, Towhidul , Marley, A. A. J.
- Resource Type: journal article
- Date: 2019
An introduction to the application of (case 1) best-worst scaling in marketing research
- Creator: Louviere, Jordan , Lings, Ian , Islam, Towhidul , Gudergan, Siegfried , Flynn, Terry
- Resource Type: journal article
- Date: 2013